Social Media has taken the world by storm. To be successful,
your business needs to have a strong presence across Facebook, Twitter and Pinterest.
However, the old method of bulk lead generation is still alive and kicking and
more so for B2B businesses where social media can at best be a brand building
platform. For all focused lead generation activities, businesses turn to mass
email campaigns. If you are new to marketing, creating successful email
campaigns could be quite a challenge to begin with. Here we share few tips for
creating bang on email campaigns.
Images speak louder than words – That’s for sure. In today’s
time and age the attention span of your average reader is too short. When your
subscriber sees your promotional mail in his inbox, there needs to be an eye
catching, self-explanatory image to instantly capture his attention. It helps
if you add text on the image for quick understanding of the context.
You say it best when you say nothing at all – Well you not
have to exactly say nothing but the idea is to keep your text minimal. Because
let’s face it, no one’s going to read through a lengthy page of text. Having
said that, many email clients allow users to block images in mailers by default
(especially outlook). You need to be careful here and include relevant to the
point text in your mailer. Also, all your images must have description text attached.
Call to Action – This is the single most important component
of your email template. This is the generation of “doers”. People look out for
actions. Your email template must have a definitive call for action. For
example – “Start Here” button. And this button should be prominently visible on
your template. Even the flow of your text must lead your audience to the call
to action.
Catch Phrase – More often than not, the fate of your email
campaign is decided even before it is opened and that is done on the basis of
the subject line. You have to think of a catchy phrase or a subject line that
you think will attract the interest of your target audience. It cannot be too
long or too short. For example – “Feel lite show style” gives me no idea about
the content vs “Happy 0% Making Charges Day” that tells me exactly what the
inside mail is going to be talking about.
Successful Landing – Last but not the least it is important
to take care where your campaign does lead your audience. You need to work on a
landing page based on your target group. How to create a landing page is
altogether separate topic and we are going to talk about it in another post.
